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Performance Tracking

Analytics and Traffic Monitoring

In order to improve upon any online marketing strategy you need to be able to measure the results. While SEO will give you figures like how high up your search engine rankings are, and PPC will tell you factors like how often an ad is viewed; it is only by using web analytics that you can know exactly what those figures mean as far as how successful your marketing campaign is doing. Unfortunately many online business owners never access or pay close attention to the valuable information analytics reports contain, and their websites fail to produce because of their inattention to details.

Website analytics will give you detailed information on the geographic location of your visitors, using this information you can push information to a certain location, optimize your product offerings, and ensure you are reaching the local areas you wish to do business with.

You will be able to measure the numbers of visitors that leave your site right away, versus those who are lingering; using what has become known as the bounce rate this will tell you exactly which pages are search engine optimized for your target audience, and which ones are failing to do their job.

Having a ton of traffic that is not converting is as useless as no traffic at all. The ultimate goal of any online marketing campaign is to convert visitors into customers, and thereby generate sales.

Using Website Analytics

The most popular software is free and easy to use; Google Analytics is among the top sources used bt website owners. You can easily set up web analytics by copying and pasting a few lines of code onto each page of your website. These analytic programs do not always offer real time figures, but there are others that do.

After installation it is as simple as logging onto your analytic account to view your results. With Google, you just log on and a detailed report is ready and waiting. Other analytic programs require a software installation to access your data.

The information contained in these reports is invaluable to an online business, and needs to be studied carefully. Using the information contained in an analytics report you can create and build upon successful pages that are converting, and learn valuable lessons about your targeted audiences interest levels.