Online Video Marketing and Optimization
The impact of online video marketing and optimization has been compared to the initial impact of television on the world in 1928. It is the most powerful, and effective, social media tool used in initializing successful social media strategies for Internet marketing. Online business owners like those who work in the fields of medicine, law, contractors, and other service industries, have seen dramatic increases of traffic volume, and profits once they began using online video.
Since it is the fastest way to convey your message, with visible human feelings attached, it does a tremendous job of compelling an action. The true effectiveness lies in the fact that the human brain uses over 40% of its cortex when visually stimulated, and video is an environment that is attractive to the human compulsion system.
According to the online research released by the Nielsen Online Survey, video marketing is continuing to rise every week. Their research supports the following data:
- In December 2009 over 137 million Americans watched a Web video. This is an increase of almost
10.5% over December 2008.
- In December 2009 over 11 million videos were streamed by those same viewers; this is an increase of 12% over December 2008.
- In December 2009 the length of time spent viewing a single video rose by almost 14%, over December 2008. This means viewers are spending a great deal more time paying attention to the content of the videos they are watching.
Benefits Of Using Online Video Marketing
The Nielsen ratings only add allure to the proven effectiveness of using video marketing in any search engine optimization, and social media marketing campaign. Here are the benefits of using online videos in a social marketing strategy campaign:
- Video marketing provides personal interaction between you and your customers. Capturing the audience's attention with sound and visual effects, captures and keeps an audience's attention
long enough for you to prove your salesmanship.
- Online video gives you the ability to deliver new information in a quick manner, will allow you to
constantly update, and add data as it comes in; and your customers will never be left in the dark, or wondering if you are offering the latest information.
- It is extremely cost effective to produce.
- Online video marketing is extremely viral, and moves through the Internet, drawing new visitors
and new conversions.
- It provides the best chance for increasing your brand recognition. Using online videos to introduce
your product or service, show exactly how it works, create your own online seminars' advertisements,
and conferences, can work very efficiently to increase brand recognition.
- Since Google and other major search engines give more importance to videos that utilize online video, than those which do not. With online videos you can rank as much as 50% higher, with the addition of search engine optimization tactics like taglines, and correctly chosen keywords. You can drive traffic to your website using embedded links.
Web Wiz consultants always recommend using online videos as part of any comprehensive strategy or marketing campaign. While we are adept at make online business videos, we have a great reputation for ensuring they have been optimized to the maximum, before they are ever distributed, to be sure their reach is as far flung as it can be.
In the highly competitive world of online marketing, the odds are good that your competitors already have online videos posted on their websites, and around the web. Which is why we make sure every video we create, is full optimized for search engines, and their content is optimized with target rich keywords.
Here at Web Wiz we know that SEO video optimization will increase the reach of your video beyond the local borders, and bring in strong results for your online business. Search engine optimization of videos requires the use of design elements like encoded metadata, crafted page text, and other elements. We are extremely proficient in all areas of SEO online video optimization, and want to offer you the top notch website you deserve.
Using online video on your Web Wiz Marketing and Development-built website is extremely profitable, but there are other places to distribute your video which can increase its exposure tremendously. We will distribute your video to the top online video sites, and extend the audience reach of your message, and this will drive even more leads to your website.
We will not only add your video to other websites, we customize each additional page with keyword optimization, original content marketing copy, and the all important link to your website. You will also receive your own high quality design with branding elements included, online video posted on You Tube!
Enhance Your Marketing Campaign With Online Video
Web Wiz would like to invite you to contact us to share a discussion on how we can use video to maximize your website to reach a highly targeted audience, and provide your company with a steady source of new business leads.
Please call us at 1-800-518-8969 or contact us online to find out how to maximize your online exposure with video marketing strategies.