Branding and Logo Design
The Centerpiece Of Your Marketing Campaign!
At Web Wiz we understand the importance of a great Logo and a consistent branding image for your company's Internet Marketing Campaign strategy. Which is why we use consistent coloring in your Logo and your website in order to match your marketing tools, and materials to each other. With a consistent visual image, that is pleasant, and soft, your professional branding image will be one of cohesiveness.
What is the difference between Branding and Logo, and Identity?
None of these are the same. They all have a different role to play, that when combined they become for the consumer, the perceived image online for your product, service or business.
Brand: This is your overall perceived emotional corporate image.
Identity: These are the visual aspects that form a portion of the overall brand image.
Logo: This is the identifier for your company; a mark or icon that identifies a business in its simplest form for recognition by consumers.
Importance of Logo Design
At Web Wiz we work with you to create a logo design that speaks volumes about how much emphasis you place on the building of your company brand in the competitive Online Marketing World. Companies traditionally use their Logo's on their company website, and all marketing materials used in the production of their business growth.
A Logo that has been designed as easily identifiable for the consumers, can be used throughout your marketing campaign to set the tone of your website. It will convey the personality of your website and you; and the color scheme, and typeface can communicate the positive strengths of your company to the public.
Logos communicate target audience messages as well; it tells the consumer if you are geared towards families, other professional businesses or even single out consumers of a certain demographic.
Logos Grab The Consumers Attention
In a crowded marketplace you need every advantage, and a dynamic Logo can grab the attention of a web browser very quickly. It can immediately tell many things about a company, and what it represents, and their product or their service.
The Elements Of A Great Logo
Web Wiz fully understands that designing a great Logo is a meticulous effort in ensuring your company is represented 100% the way you want. Which is why every Logo we design is carefully created using the principles of Logo Design elemental structure.
There are five elements in every correctly created Logo Design, that will ensure its success as a representative of your company company's marketing campaign:
- Memorable - You want everyone who sees your company Logo to associate it with your company,
and remember it. This is one aspect of Logo design which cannot be emphasized enough. In the
design process, Web Wiz ensures your Logo can carry the depth of being memorable, as any
carried by popular company's such as Nike, in the future.
- Describable - Logo's need to be describable. If a consumer wishes to tell another about your
company, but they cannot remember the name, they can usually describe the Logo for someone.
Logo descriptions are a part of their being memorable.
- Effective Without Color - When your Logo is placed on certain items, or within certain print
mediums it will appear as black and white. Your Logo should never depend on vibrant colors
alone to make it memorable. The color of your Logo should always appear as secondary design
elements behind, form and shape.
- Versatile - Great Logo Designs will always look great whether they are on a pen given as a gift,
a matchbox for a souvenir, or the side of a building where your company is being promoted for an
event. Great Logo Designs are just as effective at any size or proportion.
- Appropriate - At Web Wiz, we perform an in-depth research process into your company, the industry involved, and create a Logo Design which is appropriate, and stands out from the competition in your industry, by ensuring your Logo Design is relevant to the professional level you stand on.
At Web Wiz, we always work with our clients to understand their company history, and their goals for their business branding, before we ever execute a Logo Design. For a doctor who wants to convey a compassionate, soft tone, or a lawyer who wants to show the bold demeanor to take on a challenging situation, we have the professionals on staff who can design the perfect Logo and branding image you want to convey to your targeted audience.
As we mentioned earlier, consistent branding comes from the correlation of design between the website, and Logo preferences.
To sum it all up, a great logo is actually simple but creating it requires a great deal effort, knowledge and skill. If want your business or organization to be professional and successful, a great logo design should be at the top of your Internet Marketing strategy list.
Great Logo Designs are really only about two ideals, and Web Wiz has both at their fingertips for every design we create; great concept and a great execution!
Please call us at 1-800-518-8969 or contact us online to discuss just how much we can improve the company image, and make it one to be proud of because of the impressive results, a professionally designed Logo from Web Wiz will deliver.