When it comes to generating online sales by driving traffic to your website, article marketing works wonders. Of course there is a vital process that needs to be adhered to for success; articles must be written using search engine optimization tactics like long keyword tails, and rich, relevant, interesting, factual content.
Backlinks From Quality Articles
Since articles marketing is one of the most successful ways to promote an online marketing campaign, you will have plenty of opportunity to get quality backlinks from your online articles.
Since the advent of the Internet, people are using it as they would have used the resources like the Encyclopedia Britannica from the Library, years ago. The new media forms available are where people now search for the information they require, one of those media forms is the article directory. Article directories are used much like the afore mentioned Library's card catalog; listing articles by subject, date, author, and even word length.
Since all that information is at the consumers fingertips, you now have the opportunity to take advantage of their need for information by submitting 'expert' articles on the subject, or specific topic you have or have knowledge of. With online articles that are written using search engine optimization, you will also rise on the search engine rankings of Google, Yahoo, and MSN.
Here Is How It Works
- Your business is trying to sell a specific service or product
- Since it is your product or service, you have a vast store of useful knowledge and information in
regard to it
- Consumers are typing into major search engines, the words they feel will lead them to the
information, service, or product they are seeking
- With your high ranking on major search engines, your articles, websites, and other resources
will be at the top of the first three pages, and consumers will click on your listing in order to
answer their question or find a solution to their issues
- Your articles will not only be seen, they will bring people to your website
When you are writing articles and have them submitted to article directories, you have fed the hungry consumers need for information. Be sure that at the end of every article you have placed your call to action with a backlink to your website for even more detailed information. Your resource box at the end of the article should contain wording that markets the writer, and the website. This is commonly done in two ways: the addition of words like "the author is an expert on___, for more information click on http://------- or the more common brief note "for more information click -----". An article should be the worm on the hook, to draw them back to your website, where the real information waits.
A great article requires creativity and imagination to make it a marketing draw. When used correctly article writing can your search engine optimization marketing campaign to even greater heights of success.